CANSPAM’s Effect on Marketing
The CANSPAM Act just passed here in the US, so I decided to call Loren McDonald, VP of Marketing for…
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Tag: Email Marketing
The Joy of a Small Opt-In List
The year 2003 is coming to a close. The new year will bring with it many changes for those of…
Quality Control: E-newsletter Tips From The Pros
I've always tested my newsletter before hitting the "send" button. I test it by sending it to myself -- sometimes…
Multiple Streams of Automated Internet Income
I sent one email. Twenty-four hours later I had earned $10,185.
Publishing Your First E-mail Newsletter
I've been an "e-publisher" for a couple of years now. Publishing an e-mail newsletter (e.g., E-zine) is a fabulous way…
Opt-In Basics – Just the Facts Ma’am
First of all, let's define this much misused and often loosely interpreted word 'opt-in.' When a potential customer makes a…
Dear Ms. Subscriber – Please Don’t Un-Subscribe
Don't be insulted. Don't take it as a personal rejection. But you can count on it happening without fail.
Make all your Mailing Lists Double Opt-In
Accusations of spam can be so harmful to your business that every effort should be made to prevent it.
Tightening the Nuts & Bolts on Your Autoresponder
The real power of an autoresponder lies in its ability to provide instant gratification for potential customers who have a…
Why Do YOU Need an Opt-In Mailing List?
The more we think about it, the more we are drawn back to the business fundamentals put forth by mail…
