Drivers are far more distracted by talking on a mobile phone than by conversing with a passenger in an automobile, according to a new study by University of Utah psychologists Frank Drews, David Strayer and Monisha Pasupathi.The study used a sophisticated driving simulator and found that when drivers talk on a cell phone, they drift out of their lanes, and miss exists more frequently than drivers talking with a passenger.
Women Driving Online Video Growth
The growth in the online video audience is no longer being driven by early adopters but has spread to other demographic segments that use it to access media.Over the past six months, the popularity of online video has grown significantly with women and older consumers, helping to close the age and gender gap within the growing online video audience in the U.S. according to data from Ipsos Media CT’s Motion study.
Governator Terminates Texting While Driving
Ten bucks says in a hundred years this law is going to make as much sense as Kentucky’s anti-carrying-an-ice-cream-cone-in-your-back-pocket law.* California governor Arnold Swartzenegger signed legislation outlawing texting while driving, at least until cars drive themselves.
Is Google Driving Down the Value of Domain Names?
Robin Cannon in Search Engine Journal asks the somewhat puzzling question, ‘Is Google Trumping The URL?‘ Apparently more and more people use Google to find websites than type in the URL in the address bar of their browser. As he says:
March Madness Driving Fans Online
Sports fans are going online at greater rates to watch games and follow their favorite sports teams, according to a new study by the Consumer Electronics Association (CEA).The "Third Annual Sports and Technology Study: Future of Sports Content Consumption," conducted by CEA and the Sports Video Group (SVG), found that 38 percent of sports fans will download and watch a game for free over the next two years, an increase of 10 percent from 2007.
Talking And Driving Clogs Traffic
People using mobile phones while driving contribute to traffic congestion, according to a University of Utah study. Regardless of whether they use a handset or Bluetooth, the conversation itself causes motorists to drive slower on the freeway and to be less likely to pass slower-moving vehicles.
Gas Prices Aren’t Driving Comparison Searches
One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things.
Driving Conversion in B2B SEO
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.
PR: Is it Really About Driving Sales?
“The best comms programs are those that have nothing to do with customer acquisition.”
How’s My Driving? Text Me About It
It’s such an annoying idea that it just may catch on, just like the laser pointer and Nextel’s Direct Connect. Abuse is eminent, anyway, as the next sexual harassment case includes language like: “He PL8Scanned her with a message that read, ‘nice headlights’.” Yes, it’s text messaging and social networks taken to the (eventual) level of public nuisance.