Google Joins Doubleclick Bidders
As we talked about last week, Doubleclick is for sale and Microsoft was thought to be the leader in the…
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Tag: doubleclick
Google Adds To DoubleClick Intrigue
The biggest Internet players have at least a passing interest in DoubleClick, an online advertising network that reaches hundreds of…
Microsoft Exec Thinks DoubleClick Buy Is Risky
That Microsoft is thinking of acquiring online advertising company DoubleClick has been the gently vibrating buzz all week. A Microsoft…
DoubleClick Dumps Abacus At A Loss
Privacy concerns rendered DoubleClick's $1.7 billion purchase of Abacus in 1999 a losing proposition; now, DoubleClick has agreed to sell…
DoubleClick Folds Up Klipmart
Online video advertising and management solution provider Klipmart joins forces with long-time ad technology firm DoubleClick.
DoubleClick DART Search Party
There were several after-conference events last night at SES NYC. Marchex held a bash and there was a small, invite…
DoubleClick Launches DART Search
DoubleClick has announced the launch of their new keyword management, bid management and reporting tools, called DART Search that integrate…
DoubleClick Dumps Email Marketing Unit
Alliance Data Systems Corp. has purchased the email marketing unit for $90 million, and gains access to DoubleClick email clients…
DoubleClick Indexing Search Engine Marketing Campaigns
The company has unveiled the Performics 50 index to reflect overall activity of of the search market.
But Is It Search?
Yahoo, unsurprisingly, is taking steps towards being a banner ad-serving company via its network of content publisher partners. Google recently…
