The irony of Microsoft crying antitrust in the Google/DoubleClick buy is starting to make more sense: it may be sour grapes, and a regulatory approach may free up DoubleClick for themselves, or at least stop Google from cornering the market.
Google’s Dominance in Online Advertising
Overview of Google’s potential DoubleClick acquisition, its implications for online advertising, and emerging privacy concerns.
Schmidt Defends DoubleClick Buy, Net Neutrality
At the Web 2.0 Expo in San Francisco, Google CEO Eric Schmidt spoke with Federated Media’s John Battelle to discuss Google’s purchase of DoubleClick, Network Neutrality, and the company’s seemingly aggressive movement into Microsoft territory with the release of a new PowerPoint-like web application.
Performics: Another Part Of The DoubleClick Deal
Google wants to buy DoubleClick, which owns Performics. Pending government approval of the deal, Google’s ownership of a large SEO firm with prominent brand-name clients has created some buzz.
Opposition To DoubleClick Deal Oddly Timed
The chorus of calls for antitrust review of Google’s $3.1 billion purchase of advertising network operator DoubleClick comes at a very early time in the process.
Marketers Should Care About Google’s DoubleClick Deal
For those of you who turn off your computers on the weekend, you should know that Google announced Friday that it spent over $3 billion to acquire DoubleClick, of banner ad network fame. You can read from other people what this means from Google’s point of view—I don’t think that is very important to marketers. So what is important about this to marketers?
Looking at DoubleClick’s Past
Google News Archive search is a nice way to recap coverage of a person or company throughout the years. Here are bits and pieces of past DoubleClick coverage.
Microsoft Complains About DoubleClick Deal
Allowing Google to acquire advertising network operator DoubleClick would create an imbalance in the online ad market, and Microsoft thinks the deal should be quashed by regulators.
Google DoubleClick: Quotes & Facts
The purchase of DoubleClick by Google is the most interesting purchase by a search engine since Yahoo’s acquisition of Overture. Google’s cash and willingness to spend it is astonishing industry observers and its search competitors, especially Microsoft and Yahoo. Below is a compilation of quotes and facts that illustrate the impact of this deal:
DoubleClick Goes To Google For $3.1B
Online advertising network DoubleClick will become part of Google in an all cash deal valued at $3.1 billion, giving Google a big third-party ad serving network.