WebProWorld
Google has announced the DoubleClick Ad Exchange, which it refers to as a real-time marketplace for helping online publishers and ad networks/agencies buy and sell display ad space. Prices in the marketplace are set in a real-time auction.
Google says it has three principles for its approach to display advertising:
Desperate times apparently call for colorful, interactive measures. Even as we remain stuck in the recession – Chrysler declared bankruptcy today, if you didn’t hear – Google unveiled DoubleClick Studio, a tool that promises to help users develop and produce rich media ads.
Disappointed investors drove shares of Google down 3 percent yesterday amid flat ad click growth, but Wall Street may have to take a longer term view of the search ad company.
Finally Google has successfully completed the acquisition of DoubleClick, a leading Internet advertising service providers. And even EU has given a green signal to the merger and therefore from now onwards DoubleClick would be owned by Google unchallenged.
Google’s approved acquisition of DoubleClick brings along an SEO asset, the Performics business that search maven Danny Sullivan needs to be divested immediately.
Google has announced it has officially completed its acquisition of DoubleClick after receiving approval from European Union regulators.
The process took longer than Google would have liked, but ultimately the European Union agreed with Google’s position that the DoubleClick deal would merge complementary ad businesses.
European Commission regulators reviewing the Google-DoubleClick deal have heard concerns from a consumer group about data privacy worries.
UPDATE: No sooner had I hit “publish,” I get an email from Google confirming the deal has been approved by the FTC. The announcement reads in part…
A 4-1 vote by the Federal Trade Commission wraps up its eight-month investigation of antitrust concerns over Google’s purchase of DoubleClick and approves the acquisition.
