According to Search Engine Watch, Google has changed the way it defines ‘Doorway Pages’.
How Do Doorway and Startpages Differ?
There’ve been some fine lines walked lately by Google’s Webspam team. Not too long ago, it was paid links reporting, and now the line is between startpages and doorway pages. The definitions are quite similar, but Google says it’s all about intent, which makes the argument reminiscent of the art versus indecency squabbles of the past.
An Ethical Alternative to “Doorway Pages”
Definition: A doorway page is content created specifically for the purpose of garnering high placements in the search engines.
Building Doorway Domains for Optimized Search Engine Positioning
Doorway pages have been around for a long time and most people trying for search engine optimization are more or less familiar with them. To recapitulate: a classical doorway page is focused on a certain keyword or search phrase, carrying highly optimized text, pertinent meta tags, title, etc. It is submitted to the search engines to achieve better rankings. When human visitors hit the page, they are required to click a link to get to the site proper.
Doorway to High Search Engine Ranking
You’ve submitted your web page to hundreds of search engines, but every time you check your traffic stats, you don’t see the flood of visitors you were expecting. What’s the problem, why aren’t they coming?
Doorway Pages & Marketing
Doorway pages, just as the name implies, are web pages designed specifically to lead you somewhere else. Lets say you are a member of the “Grandma’s Glorious Grits & Roadkill” Recipes affiliate program, and they furnish you an affiliate web site. There are a couple of problems with this.
Optimizing Separate Pages + Doorway Pages
Dear Robin,
I manage a finance website, based in the UK The website consists of index page and some 13 other pages – each on a separate finance issue I am attempting to optimize the index page, and some of the more important of the other pages – to be acceptable to Google, MSN, Yahoo, Ask Jeeves, Overture uk, Aol + the main directories like ODP.
Get Rid of Those Doorway Pages
The ultimate goal of anyone running a website is to attract visitors. Without any traffic, a site isn’t going to do much but take up cyberspace. There are many ways to attract traffic to your website and you should be trying various techniques in order to do so. This article will focus on increasing traffic through search engine optimization.
Doorway Pages
A doorway page is built to rank high for a particular keyword or search phrase. When your doorway page is visited by the searcher it simply has a “click me” button which links to your web site. The major search engines accept these pages as long as the end result does provide what the searcher is looking for. If you are discovered to be using doorway pages for irrelevant keywords you can expect to have your entire domain unlisted. For instance, one of our doorway pages is built to rank high for the search term -netobjects 5 download—which is quite acceptable because when the searcher gets here he can download a trial version of the software from our site. If however, it weren’t available for download then we would risk the wrath of the all powerful search engines.