Weighing Risk and Reward
For years, one of my favorite quotes has been "you can't steal second base with one foot on first." Too…
Part of the
network
network
Tag: Direct Marketing
20 Make It or Break It Direct Marketing Questions
Testing is a more important factor in direct marketing success than ever. Why? Increased pressures on revenue expansion while holding…
Five Keys to Direct Marketing Success
Direct marketing can help virtually every type and size of business today. But making it work is becoming more difficult…
Lee Marc Stein Answers Direct Marketing Questions
You can't fake direct marketing expertise. Everything you do is quantifiable; every decision has an impact on short- and long-term…
Building A Solid Subscriber List – A Fundamental of Web Marketing
It's a fact of sales life. When people trust you, they buy from you. The imperative question has always been…
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate…
How to Create Attention-Grabbing Classified Ads
Whether you own a business that sells information, services, or products, a classified ad can be just the thing to…
8 Things to Remember When Designing a Direct Sales Piece
When it comes to designing a direct sales piece, whether it be a brochure or a sales letter, the little…
10 Successful Strategies For Profitable Sales Letters!
1) Start with a headline. Right up front give your products strongest benefit. Make a promise in your headline, and…
