Murdok recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts.
Google Blog Search Indexing Content Differently
Google Blog Search has undergone some changes in how it indexes content. Before, it indexed content from RSS feeds, but now it is going for full content from pages.
Facebook News Feed To Treat Apps Differently
To be honest, I’m not all that interested in how well my friends scored on some sort of Disney princess quiz. Yet Facebook still seems as likely to show me this as any other piece of news. Until now, anyway – the social networking site is altering its News Feed evaluation process.
Bloggers & Journalists Treated Quite Differently at Conferences
At every conference or tradeshow, you get a badge. I have a box full of them on my desk, an increasing number of them with the title of "Speaker" affixed beneath my name.
Nielsen/NetRatings Counting Things Differently
The Nielsen/NetRatings organization, long known and prized for its ratings systems announced a new way to track ratings and figuring in the folks who toss their cookies. They’ve been testing the method in the U.S. and using it in Australia and Italy.
Does Google Weigh Backlinks Differently?
Does Google place varying levels of value on the types of links pointing to a site when it comes to ranking considerations? This is one of the most oft discussed topics on the subject of Google linking strategies. Will Google punish what it may perceive as too many links too quickly? Are relevant links the only ones given weight?
Price Your Products Differently in Different Markets
Last April, the World Health Organization (WHO), the World Trade Organization (WTO), the Norwegian Foreign Ministry, and the US-based Global Health Council held a 3-days workshop about “Pricing and Financing of Essential Drugs” in poor countries. Not surprisingly, the conclusion was:
Yahoo And Google Count Ad Revenue Differently
Keyword advertising accounts for much of the revenue that search engines Yahoo and Google receive. Google has stated that 90+% of their earnings comes from its AdWord service. As a whole, keyword advertising took in 35% of internet ad revenue generated during the last fiscal year.
Selling Your Products Through Affiliates… Differently
Face it – no one needs another affiliate program to join and making yours successful requires standing out from the crowd.
1. Do not offer an affiliate program at all when starting to market a product.
Start by testing your copy and direct marketing strategies, generating satisfied customers and building your e-zine subscriber base. Do not even mention planning an affiliate program at all in your e-zine or anywhere else before you launch it. This will help you retain a feeling of exclusivity later on.
2. Offer the partnership program to your customers and subscribers first, without advertising it anywhere else.
Start when you generate at least 1000 satisfied customers and 2000 e-zine subscribers. Send them an e-mail explaining how you are now ready to prerelease your marketing partnership program (do not call it an affiliate program – it will help you look different), but only to the first 25 people that qualify. The small number of available slots and the exclusivity will increase the perceived value of the program and help it achieve its USP. Treat your program like a small marketing circle of a closed group of partners and tell them so.