Tag: develop

Easy Copywriting: Develop a Conversational Style

What makes writing copy for everything from sales letters to ads to your Web site easy?

Developing a conversational style. Try the tips I’ve outlined below if you’re trying to write copy. (Or dialog for a script, or a novel, for that matter.)

If you initially find writing in a casual conversational style difficult, relax.

You can do it. It’s just a matter of getting the hang of it. Write as you speak, with the redundancies, which we all use in conversation, chopped out.

How to Develop a Wireless Advertising Campaign

What’s a wireless advertising plan? Why should you consider wireless advertising? How can you put together a wireless advertising plan? This article addresses why and how to plan and implement an effective wireless ad campaign.
1. Determine your wireless advertising objectives
The number of people who use wireless devices (cell phones, pagers and PDAs) is growing throughout the world. Wireless advertising can allow your company to deliver a variety of different messages to this rocketing population of handheld users.

Wireless advertising is relatively new: the results on the kind of content that will be most effective for wireless advertising is not conclusive. However, content sponsorship, opt-in coupons and directories will likely be the most successful of the various wireless ad methods.

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