While the majority (83%) of Internet users are actively involved in social media, less than 5 percent use social sites for research about making purchases, according to a new report from Knowledge Networks.
Additionally, only 16 percent of social media users say they are more likely to buy from companies that advertise on social sites.
Social Media Influencing Purchase Decisions
More than half (54%) of consumers say that information from a brand representative is more valuable than what is usually found on a company Web site, according to new study, "The Impact of Social Media on Purchase Behavior" by research firm OTX on behalf of DEI Worldwide, a social media marketing agency.They found that 63 percent of consumers would like to share their opinions about a brand or product with a representative, and 67 percent are likely to pass along information from a brand representative to other people.
Bill Gates Okay With Ballmer’s Decisions
Recounting the recent Microsoft-Yahoo stuff would be a waste of space; we all know what happened and who was involved. One name rarely came up, though, and in case anyone was wondering what Bill Gates thought about the outcome, well . . . he doesn’t seem to have lost sleep over it.
Decisions and How Companies Make Them
I was talking with Neil Raden and Tom Davenport today on the subject of decisions – what are the various kinds of decisions and how do companies make them and think about making them.
Afterwards I was reminded on something Rob Meredith posted – IT Archaeology: Whatever Happened to SDS? – a couple of weeks ago. It made me think about how we classify problems suitable for Enterprise Decision Management or EDM.
Active Decisions Changes Knowledge With KNOVA
KNOVA Software, which describes itself as “a leading provider of Intelligent Customer Experience applications,” has acquired a company that is also, according to the press release, among the elite in its field.
How Podcasts Impact B2B Purchase Decisions
A key aspect of lead generation is to engage people as early in their buying process as possible, because that’s where you can make the biggest difference. Simply put, engage early and often.
Americans Turning To Web For Big Decisions
As the Internet grows to become the default source of information for millions of Americans, 45% of Internet users, or 60 million Americans, say that the World Wide Web played a major role in major decision-making in the past two years, says Pew Internet and American Life Project.
SXSW: The Five Most Important Startup Decisions
Panelists:
Business Decisions to Shape Your Search Engine Strategies
Search engines have become a critical source of traffic for many Web sites. In fact, search engines can account for as much as 80 percent of their traffic.
Facilitating Decisions: A New Way To Boost Sales
For years, marketers have assumed that because they can’t figure out just how or why a consumer chooses one product over another, the decision is an emotional one. As a result, they’ve used demographics to position their product within the range of decisions that a defined group might make. The marketer’s hope – and a hope is the operative word here – is that their product is positioned effectively for when the ’emotional decision’ is ready to be made.