I attended the Business Marketing Association conference in San Jose, and had the chance to hear a great presentation by Justin Crotty, who is the VP of Channel Marketing for Ingram Micro, a $28 billion technology distributor (#72 on the Fortune 500 last year, for what it’s worth).
Building a Website That Will Attract Customers
So, what makes a good website? Well, the bottom line is “anything that gets in the way of what customers need is bad design however nice it looks”.
Marketers Out Of Touch With Customers
On the heels of the previous post, which has some saying “CRM is dead,” comes a very interesting article by Barney Beal.
Marketing Research: Know Your Customers
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must:
Your Website is For Your Most Important Customers
Most websites suffer from over-ambition. They try to do too much with few resources. They think they can answer every question.
Have You Seen What Is Being Drop Shipped To Your Customers Lately?
Do you remember the last time you bought a product and you were unhappy with the quality of the product?
Using Search Engines To Connect With New Local Customers
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity.
Customer-Focus: Getting to Truly Know Your Customers
Asking people directly what they think can confuse them and lead them to make poor choices. Giving them too much choice makes them choose less, and regret the choices they make.
Cybercrime: Protecting Your Customers
Businesses small and large have a growing concern over cybercrime, and for good reason.
Why Educated Consumers Are Better Customers
Educated Consumers. Not too long ago, a colleague asked me why we invest so heavily in consumer education.