Tag: customers

Content Alchemy: Converting Free Site Visitors Into Paying Customers

The Internet has traditionally been the home of the free. Everyone who uses the Web seems to expect to get everything downloadable for free. If you’re offering content for free, then you’re potentially losing money every time someone views your site. It’s tough to run a business for free, and this is the reason that many Web businesses are moving to pay models. Let’s take a look at what some companies are doing to make the most of their free content.

Customers Prefer Special Treatment Over Low Price

The department store chain, Nordstrom, is a master at giving its customers special treatment. I live in Phoenix, Arizona, where until recently, there had been no Nordstrom. The closest stores were located in San Diego, some 300 miles away or one hour by air. So how did Nordstrom get people from Phoenix to shop at one of their stores in San Diego in big numbers? The answer is they spoiled the people who did and they spread the word.

The Secret to Working Smarter – Get Your Customers to Sell For You

The biggest single mistake people who are trying to become successful make is that they try to do it by themselves. That represents the hard way of trying to become successful. The smart way is to get people to help you and the more help you get, the faster you’ll get there. Joe Girard got into the Guinness Book of World Records as the World’s “Number-One New Car Salesman” by selling 1,425 cars in one year. What a phenomenal individual accomplishment! The question is, how did he do it?

Dealing With Tough Customers

Several years ago, I did some consulting work for the sales organization of a large pharmaceutical company. These people were very concerned with the fact that one of their new products wasn’t selling very well. The product was a timed-release patch for managing pain that was used by chemotherapy patients. This product was an alternative to morphine and their clinical studies showed that it was a superior product because it was far less addictive and had fewer side effects. The problem was that the doctors weren’t prescribing it and these people wanted me to help them figure out why.

Online Surveys To Know How Your Customers Are Feeling

We have been here before. Sales are dipping and business as a whole is slowing down without any warning or any visible reason. What could be causing this situation? We do everything right and follow proven tactics to keep business moving. What else can be done? The only way to find out what is going on is to ask those that are responsible for business slowing up, your customers.

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