One of the bits of feedback I’ve gotten many times from my ezine readers is that they want more how-to articles. Everyone tells them “what” to do to: build their business, drive more traffic to their websites, make more sales, etc. However, very few people tell them “how”. Many readers have told me that they really want step-by-step how-to articles. Newbies to your business are looking for this same how-to information.
Ten Tips For Winning Customers Over The Phone
The first contact you or another employee in your company has with a client or customer may well be over the telephone. Whoever answers the phone represents the entire organization and its philosophy about customer service to the person on the other end of the line. Make sure that you and everyone else who has access to your clients by phone knows and practices these rules of courtesy.
How to Convert More Of Your Prospects Into Customers
An obvious way to increase sales is to attract more prospects to your business. But it’s easier and less expensive to increase sales by converting more of the prospects you’re already getting into customers.
Customers DO Exist Outside of Cyberspace!
This one statement might not mean much — if anything — to you until you actually try promoting your business in the ‘real world’. I know it didn’t mean anything to me; for years I heard ‘experts’ repeatedly say that the one thing online marketers neglected was the offline market.
Want to Keep Your Customers? Sign Them Up for a Service Contract!
With loyalty programs and other customer retention initiatives popping up everywhere these days, many small business owners ask themselves the question “What should I be doing to retain my clients?” Since you don’t have the resources to launch a brand new loyalty program for your business, you may not be able to compete toe-to-toe with the expensive loyalty programs offered by large companies to draw customers in and keep them, such as “AirMiles” programs. However, there is one thing you can do. Sign your customers up for life today using Service Contracts.
Pay Attention To Your Customers! : How Being a Good “People Watcher” Can Improve Sales.
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn “killer instinct” have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best “people watchers.”
Your Business Through Your Customers’ Eyes
(Dear Old Dave)
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their own eyes instead of their customers’.
In truth, most business owners or managers, as a function of their own well-being, tend to focus only on what it will take to make a profit. And, their customers couldn’t care less about that.
Customers aren’t interested in how hard you work, how good or bad of a day you’ve had, how brilliant you have been in getting them into your store or to your web site. Customers only care about what’s in it for them; the benefits they get from a particular product or service.
How to Improve Your Profits…With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
How Your Small Business Can Boost Profits Online – Even When ALL Your Customers Are Local
I talk to many local business owners here in my little hometown that tell me they want a website. When I ask why, they generally say something like, “Well, I just think we need one. Most businesses have them now.”
The Perfect Gift for Your Customers
It’s almost time for the holidays again and we all want to do something for our customers, right? We want to let them know how much we appreciate them and their business, and we want to wish them and their families a wonderful holiday season. Mostly, though, we’d like to score some big points so they will continue to be our customers! (Maybe we’re just afraid we’ll look stupid if we don’t do anything at all…)