In tough times, in bountiful times, in what ever kind of times you find yourself in remember the power of marketing. In fact, as has been pointed out in this column before, marketing is not an expense that should be cut during tough times. It is an area that deserves more spending and certainly more attention. The reason for this obviously is to grow the revenue side of the income statement as we all strive for a new break even point and beyond.
Cisco Launches New Knowledge Sharing Portal for Certified Customers
Cisco Systems, Inc. today announced the launch of a new community portal exclusively designed for Cisco certified individuals. The portal will provide an interactive forum for customers with valid Cisco certifications to network with Cisco subject matter experts, employees, partners, resellers and other customers as well as share and gather networking best practices.
QuickBooks Q&A: Mulitiple Customers, One Invoice
Hi Scott, I run a sales & service business (I sell & service Fire Fighting Equipment) and I have clients that have multiple outlets.
These clients require me to call on their outlets but want only one Invoice to their head office.
How do I set up my Customers so that I have a main customer name and address and then all their other outlets?
Grab ALL the Targeted Search Terms and Customers!
If you want your site to do well in the search engines, you should probably consider dissecting your all – around useful sites and make them more focused. You can keep the all – around site but point the focused ones toward it for the “extras” you offer. The all-around site can easily serve as your “home” page.
Are Shared Services Right For You and Your Customers?
Evaluating a move to a shared services center is as important as the move itself. With dozens of business units, strategies, and customer expectations to consider, the period of evaluating a move to shared services becomes integral to the overall success of the entire organization.
Caring for Your Customers
You probably think I am going to say something like, “The customer is always right.” Right?? Wrong.
I have many philosophies when dealing with customers, but I definitely do not believe that the customer is always right. However, when the customer is wrong, you must handle the situation delicately.
Mini-Quiz: Write for Global Customers
The web and e-mail now enable customers to reach you from any part of the globe. It is estimated that 510 million non-native English speakers–global customers– will be online by 2003. And even your nearby customers may not be native English speakers. Idioms, such as spread ourselves too thin or think outside the box, may be unclear to global customers who are confused by the expression’s literal meaning.
Do You Know Your Customers – By Name?
You’ve been doing the tradeshows. You’ve been spending on a PR agency. You’ve been running ads – both print and now online. You’ve been doing direct mail and now even direct e-mail. And yes, you’ve also been doing telemarketing. Some of these have been more successful, others less. But somehow you feel that you could do better. You bet you could.
Are You In Business To Help Customers?
Customers want to believe you are in business to help them. They don’t mind if you make a profit by helping them. But they won’t buy from you if they believe you are only in business to get their money.
Here are 4 ways you can assure customers that you are in business to help them.
Getting and Keeping Customers in the Age of Disbelief
We’re in the “Age of Disbelief.” That means you CANNOT do whatever it takes to get through to prospects and customers.
Deception is verboten. It’s not the way to start and build long-term relationships, and the consumer’s radar will detect the deception… and more likely than not, government and media scrutiny will mete out justice.