Doesn’t it drive you crazy that people visit your Web site and then just leave? What are they looking for? What is missing from your site that they need? Here’s a free way to find out.
Take The Focus OFF Your Customers
Through all our customer service training – whether formal or informal – we’ve been taught that we need to put the focus on our customers. Everything should be about them. All aspects of the service experience should center around the customer.
Industry Pro Interview: Branding – Turning Your Customers Into Evangelists
When you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is it just for “big boys”? And how the heck do you create one, anyway?
Creating Sales Letter Lists That Make Your Customers Drool
You’ve seen them a hundred times. Those lists that copywriters use within their sales letters that tell you what the product or service offers. They might say something like:
Knowing Your Customers; Closing the Sale
Just because your business is based in your home that doesn’t mean you can afford to ignore the most important element of your success: sales. The bottom line is that your sales ability will make or break your business’s future. Chances are, however, that unless you have a background in sales, you lack the helpful training which will give you a competitive advantage.
Keeping Touch With Your Visitors Turn Them Into Customers
Here are some ideas to get keep in touch with your customers Try some free things there are a lot of them on the web you can always upgrade as your business grows.
Communicating with your customers is the the cardinal rule if you want to succeed.
Attracting and Keeping Customers
One of the most important ways to sell is to keep people at your site as long as possible. Have a lot of free stuff available, free ebooks, contests, astrology readings, postcards, forums. The longer they stay on your site the more they get to know about you and your products.
Fire Your Bad Customers And Send Them To A Competitor!
Let’s face it; some customers are just more trouble than they are worth. It’s the old 80/20 rule… 20 percent of them account for about 80 percent of your profit. These 20 percent are your ‘best’ customers. They are like gold! You want to keep them – and keep them happy! However, look closely at the other 80 percent of your customers, and you’ll likely discover several you’d be better off WITHOUT!
How to Improve Your Profits With Customers You Already Have
Recently businesses have started tallying up what they spend to get each customer. One car dealership estimates every new customer costs at least $100 in advertising. An e-commerce firm figured out by the time they advertise and gave away free things to get customers, the cost is $250 per customer.
Pay Attention To Your Customers!
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn “killer instinct” have all been mentioned as necessary qualities to be good at sales. From my experience, however, the best salespeople are the ones who are the best “people watchers.”