Sandi’s T’s at http://sandists.ecorp.net
First ask:
–Who is the target customer?
–What do they need?
–What motivates them to buy?
–What makes them want to come back?
–What is the most important thing they need to do on each page of your site?
–What is your most popular set of products?
etc…
Reach Your “Perfect” Customers
Where is your businessright now? Is it where you want it to be? Do you know where you want it to be? Do you know what kind of people you want to do business with? Have you thought of how you are going to market to the kind of people you want to do business with?
Are you failing to sell your company to your potential customers?
Would you just sit by your business phone and let it ring until it stops? No, of course you wouldnt. Why wouldnt you? Because you would potentially be losing important business and income. How much would just one missed call potentially cost your business in lost income, including repeat business? Hundreds? Thousands? More? Now, consider your website in the same way. If your website isnt answering your potential customers needs and encouraging them to buy from you, you can be losing just as much business and income, or even more.
Customers, we want it ALL dont we?
It is the information age. We’ve never had so much access to so much information (and services) from the convenience of our own home, workplace and now even from public and mobile phones. As individual customers we are now used to having all that access and at anytime that suits us. It is supreme convenience and on our terms.
Compel Customers to Propel Sales
Surfers are shopping online more and more and the greatest determinant in what will help them increase their willingness to buy is the ease, confidence, and speed with which they’ll be able to shop. Therefore, merely “being” online is no longer adequate — a business must also sell to, transact with, and deliver its product to its customers persuasively and promptly.
‘Hit the Road, Jack!’ Giving Difficult Customers THE BOOT!
Have you ever heard the adage, “the customer is always right?” Yes? Well, it doesn’t apply to home business owners and entrepreneurs. No, I haven’t lost my marbles. It’s true. This CAN NOT apply for home-based businesses, and you’d better believe I’m going to tell you why.
Dont Scare Away Your Customers
Common small potato tip-offs-
Light A Fire Under Your Customers
Developing an effective ad takes a lot of steps. Most of them are pretty well known. Develop an interesting headline, support your headline with benefit-filled copy, close with an offer they can’t refuse, etc. Rarely, however, do I see mention of a very important item. The call for action statement.
Your Customers Want What You Want
You know, it’s very odd. Many business owners sit back and wonder why their customers are “so hard to get along with”. They constantly demand more and more. They ask for special consideration under certain circumstances and they always want you to bend the rules.
Industry Pro Interview – Increase the Buying Frequency From Your Customers
Kevin Clark (“Mr. Entrepreneur”) is a high-energy champion for those who want to start a business or get more profit out of their business. He’s a regional winner of the prestigious Entrepreneur Of The Year Award and was inducted into the Entrepreneurship Hall of Fame.