Microsoft OneCare Attacked and Defended
Dan Gillmor has opened up the Bayosphere, which hints at his citizen journalism initiatives that he left the San Jose…
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Tag: customer data
Rules of Thumb for Marketing to Your Past Customers
Keeping in touch can dramatically increase business, when done properly.
Is your CRM System Doomed to Fail?
"Right, People. Let's blast out that mail campaign we've been planning for so long."
Getting The Most From Your Customers
Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their…
Does Your Business Need CRM Software?
When you started out in business, keeping track of customers, orders, and leads may not have been that difficult. After…
12 Steps to Better E-Mail Marketing
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people,…
How to Start a CRM Initiative Without Up-Front Money
Although most people agree that CRM is an important enhancement to their current strategy, many executives are experiencing sticker shock…
Compelling Reasons to Create Your Own Product
Like many people, I first started online by promoting affiliate programs. I didn't have a product of my own, and…
On Target: the Success Tactics of ExactTarget
The economic climate of the past year killed businesses without sound tactics, which is why I decided to interview Scott…
