UpSide Down Marketing
The normal business process is to have a product, start looking for prospects, and make the sale. Guess What? Normal…
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Tag: customer‑centric
Pay Attention To Your Customers!
A lot has been written about what makes a good salesperson. Education, experience, training, and even a certain inborn "killer…
Your Business Thru Your Customers’ Eyes
There is a basic reality in marketing that is much too frequently ignored: most owners see their business through their…
10 Keys to Copy That Sells!
Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates…
Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business - you!…
Your Business Through Your Customers’ Eyes
(Dear Old Dave) There is a basic reality in marketing that is much too frequently ignored: most owners see their…
Ten Tips for Building an E-commerce Web Site
Want to sell your goods directly from your site? Here's 10 tips:
Understanding Buying Is Where Selling Should Start
As salespeople, many of us have been conditioned to see things through our own eyes and our sales behaviors are…
Simple Writing For Super Sales
Is your sales letter not converting readers into buyers? It just might be your choice of words.
10 Smart Ways To Elevate Your Sales!
1. Allow your visitors to reprint the content on your web site. Just ask them in exchange to include your…
