AOL’s New Brand Campaign
"Want a better Internet?" That's the question America Online is asking in a new brand campaign starting Thursday, October 7.
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network
Tag: customer‑centric
Creating a Powerful Sales Presentation
The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors.
Redefining Sales: Why Conventional Methods Don’t Work in Today’s Business Environment
Sellers have the mistaken belief that by presenting, pitching, and positioning their product effectively, by being nice-nice-nice, and by showing…
Five Things More Important to Buyers than What Youre Selling : Part I
No matter what customers say they want, what they're really looking for is "something special." They can't quite describe it,…
Copywriting Makeover: Its Not About YOU, Its About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most…
With Only ONE Website, Is Your Company Really Customer-centric?
A website is now a necessary proof of credibility for any company. It must be visible so that potential customers…
The Fundamental Laws Of Marketing
In marketing as in science there are basic principles that govern the movement of bodies in space, or prospects and…
Do You Make Wallets Fly Open? Customer Companies Do.
A lot of marketers tend to forget the fact that we're in the customer business. I'm re-reading Robert Allen's bestseller…
The Gospel on Apostle Marketing
It's the art of identifying your highest-potential customers... nurturing that potential... motivating and empowering this "Golden 5%" to preach positive…
Sales Doesn’t Work
For decades, our selling practices have been based on selling a product rather than helping buyers decide how to buy.…
