Autoresponders: Put Your Business On Autopilot
Autoresponders are one of the top promotional tools available online today. They are also known as mailbots, automatic email and…
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Tag: CRM
Getting the hype out of customer relationship management: CRM Software Applications
The key to stability in today's dynamic marketplace is in forging long-term relationships with customers. Technology is changing at such…
CRM Performance Management
Why finance must create CRM objectives and metrics that will translate back into its traditional framework.
The Art of Customer Profitability Analysis
Without a doubt customer-profitability analysis is a hot topic -- especially for companies that embrace customer relationship ideas, because without…
Using Business Intelligence to Improve Your Sales Process
Business intelligence or "BI" as it is often referred to, is a current hot topic in the business world. Much…
How To Calculate the Lifetime Value of A Client
First, some food for thought. Jeffrey Pfeffer, best-selling author and Stanford University Graduate School of Business Professor, reported in the…
Knowledge Management Is a Key CRM Driver
Although more than two thirds of successful CRM programs will have integrated advanced knowledge management (KM) practices in their CRM…
CRM and Small Business
CRM (Customer Relationships Management) appears to mean different things to different people. I haven't seen two definitions that really agree.…
Why Your Sales Force Hates Your CRM Solution
Most executives have taken up the mantra that automated CRM systems are a panacea to solving a company's service ills.…
Introducing Partner Relationship Management (PRM)
In this difficult economy, companies are looking for tools that can help them retain the loyalty -- and business --…
