Stripping Down CRM to Pint-Size Simplicity
Over the past decade, companies have spent untold millions on the promise of CRM-that a single, shared view of the…
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Tag: CRM
Siebel Takes (Another) Shot at ASP Model
After a good bit of speculation, IBM and Siebel have finally embraced the software-as-service model with the announcement of an…
People Power: Simple Factors for CRM Success
We're good at implementing CRM technology, but our projects can still fail if we ignore the human element. Don't let…
Eight Tips for Selecting a Sales Lead Management Service Company
1. Determine what your inquiry handling or sales lead management system must include. Construct a flow chart of the process,…
Marketing and Sales Alignment: How Siebel Does It
Siebel Systems is best known for its commanding share of the CRM market. Recently, the company has opened up to…
The Great Debate: Best-of-Breed versus Multi-Function CRM Suites
An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru Which CRM solution to buy? One that touts itself as best-of-breed…
What’s Hot in CRM
There is a need for more marketing accountability and precision; companies should look at ROI across the enterprise, for example,…
Setting the Record Straight – Five reasons the future is bright for CRM
As I enter my 19th year in the CRM industry, I can safely say that I've gotten some perspective on…
How to Promote Multi-Level Marketing Businesses Online
Congratulations! You've taken your first step toward your network marketing career by finding the company that is right for you…
How To Use a Message Sequence to Increase Your Sales
If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up…
