Any marketing guru will tell you, the success of a product launch depends on the quality of its advertising message, its exposure to a targeted audience and the skill of its sales presenters. If any one of those critical elements is missing, revenues fall short of corporate goals. Likewise, a successful job search requires:
8 THINGS TO DO IN A CRITICAL MOMENT
Have you ever noticed that sometimes when you try to “fix your life”, i.e. organize, maintain your cool, be nicer to others, or create things to enable your life to be all-around-better, that certain obstacles will come up which question exactly what you’re trying to create?
Content Management: Critical Skill Of The Modern Manager
The Internet has changed how organizations manage. Historically, management was focused on ‘walking and talking.’ Today, ‘reading and writing’ are becoming more and more central. This trend is reinforced by a recent META Group study, which found that 80 percent of business people choose email as their primary communication tool.
Defining The Critical Factors of Your Sales Success
When know what your customers think about you, what they want and need and what you have to do to improve their perceptions, you need to find out how your business functions in its present foundation. You need to break the entire process into smaller, easier to control elements that have a decisive impact on your lack of success.
Generating Publicity For Your Business: Knowing Your “Media Market” Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing research might have been, very few business owners are as meticulous at determining their proper “media market” – that is, all those media outlets whose editorial profiles are a match to a product/business profile and would be appropriate for generating media exposure and publicity.
Qualifying: The Critical Skill
For many entrepreneurs and small business owners, selling is not usually one of our favorite tasks. We picture salespeople as greedy, unethical and unscrupulous individuals who are determined to close a sale at any cost. Yet, we cannot survive without generating sales so selling skills are a critical competency we need to acquire.
Selling is an honorable profession and everyone who operates a business should learn some fundamentals. From my perspective as a small business owner, sales trainer, and consumer, the most important skill to learn is how to effectively qualify your prospect.
10 Critical Steps To e-business Safety
Web site and e-business security is a very sensitive issue. Some of the top brass in cyber-marketing have hired full time network wizards to work it out for them. Giants such as Microsoft have set up special network security courses just to resolve such issues.
If you had a brick and mortar business, you would be maintaining a regular schedule and time sheets to monitor your employees. Also you would be ensuring tight security by installing alarms, closed circuit monitoring (video cameras), electronic cards etc. Online too you need to monitor your 24 hour sales person…
When Nitty-Gritty Detail is Critical to Business Success
Many entrepreneurs fail to succeed because they won’t,
or cannot, sweat the details. Although it’s important
to see the big picture, it is equally important to get details
right. Trouble is; many entrepreneurs view detail work as
boring, time-consuming and petty. After all, they could be
pulling off some exciting deals, instead of wasting time on
“nitty-gritty” details.
The Critical Tool That Powers The List – How To Select The Right Listserver For Your Business
Without a doubt, being able to market online through email plays a critical role in how successful you will be on the internet. So, choosing the right listserver to power it will be one of your most important decisions.
Atrocious Advertising Detected: Mission Critical!
You know folks, it seems like every corner I turn on the web, I see more and more “yucky” advertising. It’s daunting to see the fully avoidable mistakes we’re making. And the worst part is, if we would just slow down for a minute and examine what we’re doing, we wouldn’t make these simple, yet costly errors.