Digital coupons have experienced tremendous growth in popularity over the last year or so. According to research from Nielsen, not only are more people going to the sites, but the average amount of time spent there has increased as well.
More Advertisers Trying Mobile Coupons
Around thirty percent of cell phone users are interested in receiving mobile coupons according to a new report by JupiterResearch, "Mobile Coupons: Identifying New Opportunities Beyond Early Trials."Over the next year, more advertisers are expected to explore the interest in using mobile coupons but anticipated growth will be in the single digits. To be successful such mobile tactics must focus on relevant offers, bring value and give the user control.
Coupons Available For Digital TV Switch
The government is now offering $40 coupons that people can use to apply towards the cost of a converter box that will allow analog TV to work when the switch to digital television takes place next year.
Getting Customers With Google Coupons
Google is able do a lot of things for businesses, including telling potential customers how to reach them. Granted, it won’t tell potential customers why they should go to (or contact) those businesses, but Jennifer Laycock’s recent article on Google Coupons can clear up even that issue.
Online Coupons Attract Those With Higher Incomes
Coupons found online are more often used by consumers with higher incomes according to a survey from PriceRunner.com
Starbucks Freezes Internet Coupons
A small campaign aimed at bringing iced coffee drinkers to Starbucks in the afternoons and evenings backfired when their coupons quickly multiplied online.
Coupons, Coupons, Coupons
Coupons can be a great way to promote, increase, and improve your business. They can be used to entice new customers, move hard-to-sell merchandise, “time-shift” your customers by getting them to come in during traditionally slow times, or as a stand-alone product when sold as gift certificates.