For many businesses a corporate blog is seen as an external marketing or PR tool used to create conversations and relationships with people outside the organization.
The Secret Sauce for Any Corporate Blog
The question comes up at every event or pitch – “how will our blog get noticed among the throngs of millions?” Good question.
Customer Evangelism: Leveraging Blogs for Brand Advocacy
The potential of blogs to turn customers into brand evangelists. Understand the power and strategies of using blogs for brand advocacy.
Corporate Firewalls Blocking Blogs
If you’re behind a company firewall, there’s an increasing chance that you’re not able to read this-or any other-blog.
Why is Corporate Communication Seen As Fluffy?
In many organizations, corporate communication doesn’t get a lot of respect. The intranet gives a rare opportunity for corporate communication to get the respect it deserves.
Corporate Blogging: Killer App or Corporate Killer?
We all know how popular blogs have become, especially in the past few years. Millions of blogs are being created and read every day. As such, many companies see the potential and are jumping on the bandwagon. Unfortunately, an ill-conceived corporate blog strategy can generate lawsuits, angry customers or employees and a bad brand experience.
Corporate Blogging On the Nigh
Stephen Baker at BusinessWeek writes The business blog backlash is nigh. Well, that’s cause many people got into blogging for the wrong reasons.
Corporate Branding – Don’t Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years.
Choosing the Right Corporate Training Venue
With the advent, in recent years, of high-tech conference centers boasting amenities seen before only at hotels and resorts, companies are increasingly choosing to conduct their training sessions at off-site locations. However, all venues are not the same, and consequently it has never been more important for companies to choose the right conference center for their corporate training programs.
RSS: Great Fit For The Corporate Environment
In its 18 July edition, Red Herring magazine has a good feature article about RSS in the enterprise, focusing in particular on NewsGator and what Red Herring says is its emerging market leadership …