Mini-Persuaders — Six Steps To Successful Classified Ads
The skillful use of classified ads builds your business. Classified ads are inexpensive and powerful, and are an excellent way…
Part of the
network
network
Tag: copywriting
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this…
IS A PICTURE REALLY WORTH A THOUSAND WORDS?
The great debate: how much copy you should have on your site, particularly on the home page? Do you subscribe…
The NLP Secret That Makes Your Words Sell
Writing cracker-jack copy would be a lot simpler if every potential client thought in the same way. But in reality,…
Easy Copywriting: Develop a Conversational Style
What makes writing copy for everything from sales letters to ads to your Web site easy? Developing a conversational style.…
Use Multiple Sales Letters For Your Product To Increase Profits
Are you using an autoresponder for automatic follow-up with your prospects? Good move. But are you really maximizing your follow-up…
12 Tips For More Effective Letters
Assessing the Effectiveness of Your Letter Before you send a single line of mail, pause and ask yourself a handful…
8 Tips for Writing A Knock-Em Dead Headline
There are so many elements that play a very important part in every ad, sales letter, brochure or any piece…
Sales Letter Surgery … Before and After …
If you're in an industry that relies on securing an appointment to get a sale (and even if you aren't)…
Internet Direct Mail Is Different: 14 Things To Remember
Internet Direct Mail (IDM) and Traditional Direct Mail (TDM) both have the same goals in mind. They are to generate…
