How to Know When You’ve Created a Good Ad
A great copywriter once wrote, "A good ad is like a good sermon: It not only comforts the afflicted, it…
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Tag: copywriting
Transform your Home Page with Passion Copywriting
If you are like many professionals, you know your subject, you are an expert in your field such as speaking…
How To Write A Perfect, Selling Ad: Five Easy Tips
I lied. There's no such animal as the perfect, works-every-time, selling ad. But I got you to read this far,…
The 5 W’s of Persuasive PROPOSAL Writing
As with a verbal sales presentation, your written sales presentation should have a beginning, a middle and an end.
You Can Write Ads Too
The art of writing advertisements is something most people think they don't possess. I hear so many people say that…
Five Ways To Super-Charge Your Ads
You have decided to try your hand at running a business in the Internet Marketing world. Lesson number one is…
Can’t Get Right – Maybe It’s Just a Word
One of the people I worked with in advertising, had an expression "Can't Get Right". What the heck does it…
Transform your Home Page to Pull Sales with Passion Copywriting
If you are like many professionals, you know your subject, you are an expert in your field such as speaking…
Benefits vs. Features: Know the Difference!
Speakers and Coaches know their business. Many of them write useful, inspirational books and have creative Web sites. But, one…
Sales Letter Commands — How To Use Them For Profit!
Face it; most that write sales letters don't want to sound too "pushy". And I agree with you. You don't…
