12 Steps to Better E-Mail Marketing
The number is no coincidence. The allusion is, of course, to addiction recovery programs. E-mail is abused by “innocent” people,…
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Tag: copywriting
Eight Copy Glitches That Dry-Gulch Results
Most direct response writers have learned the importance of presenting benefits instead of listing features, of asking for response, and…
Ebooks — Self-Publishing Your Way to Internet Success Part 9 Designing Your Sales Page
Writing and designing a great ebook is an essential part of your success. However, it is only a small part…
7 Tips for Finding and Hiring a Good Copywriter
A search on Google for "copywriter" will turn up no less than 174,000 names. Writers who call themselves copywriters may…
Writing Newsletters – Tricks of the Trade
Company newsletters can be an amazingly successful marketing technique. Whether you want to up-sell or cross-sell, establish your brand or…
How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Service
A client asked me, at what point do you change your Web site when not making enough sales? Within a…
Styling Your Copy for Search Engines AND Visitors
Since all of the major search engines use the words that appear on web pages as an important factor in…
Charlene Rashkow Answers Content Questions
Perhaps you're planning to create a new web site and are not sure what the content should contain. Or possibly…
6 Questions Your Sales Letter MUST Answer
Before writing word one of your sales letter you must know who is in the market for your product. You…
From Haiku to Headline: Learn To Write Concise And Powerful Ads
Writing a good ad that captures the attention of the reader is an art. Your ad and especially the headline…
