Ezine Readers Not Biting? Change the Bait
A newsletter can be a fantastic way to lure new customers, but without the right bait, you can send out…
Part of the
network
network
Tag: copywriting
3 Reasons Not To Use Uppercase
Sometimes it's ok to use uppercase. Capital letters can add a touch of class to the apperance of your page.…
Step, Jump, and Slap – or how not to advertise an e-book
Do you ever read an ad - one of the hundreds, if not thousands, that land unsolicited in your inbox…
10 Rules Of Writing For The Web
Writing for the Web is not the same as writing for print. People read differently on the Web. They scan…
Argument Weak – Talk **LOUDER**!!!
Have you heard of the preacher (there are probably quite a few of them fitting this description) who wrote in…
The Importance of a Good Web Page Title
Many web designers focus just on the actual look and feel of a page and dismiss seemingly minor details like…
Tips for Writing Effective Sales Copy
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how…
Tips for Writing Effective Sales Copy, Part 1
Without fail, every single time I lead a Search Engine Workshop (http://www.searchengineworkshops.com), I get a bevy of questions on how…
Original Content: The Benefits Of Writing It Yourself
One question that comes up often when I speak to businesspeople about E-Newsletters is, "How important is it for us…
Wrinkle-Free Website Content
Based on the many reader inquiries I've received, I'd like to address some of the more important points that can…
