Is your corporate Website battling poor positioning in Google and Yahoo! Search’s “organic” search engine results.
Google Adwords and the Lost Art of Copywriting
Tens of thousands of businesses, large and small, use Google Adwords and Overture Match (from Yahoo!) to advertise their products and services on the Internet.
Copywriting Makeover: Making An Emotional Connection – Part 1
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.
Copywriting Makeover: Making An Emotional Connection – Part 2
In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclusion, youll see how all the rewrite turned out and how exciting the end results have been.
Keeping It Real: The Only Copywriting Trick That Works
Much of today’s accepted copywriting wisdom comes from old books written for a different, quieter world.
Five Keys To Leaner and Meaner Copywriting
Grab ’em and don’t lose ’em. Every marketer knows that one. Human beings have very short attention spans, so you can’t afford to waste your prospect’s time – give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.
Segmenting Your Target Audience Through Your Copywriting
Ask any copywriter what the first commandment of copywriting is and they’ll quickly tell you “Know Thy Target Audience.” In order to write effectively you have to know this one group of people and know them well. I guess that’s why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, “What if I have more than one target audience?” In all actuality, you probably don’t. You just have different segments of the same audience.
Copywriting Tips for Sales-generating Brochures
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?
Rules, Regs, and Recommendations for Search Engine Copywriting
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated than that.
Copywriting Makeover: Know Where Your Customers Are In The Buying Process Part 2
In part one of this article series, I introduced a client of mine (AEwebworks) who suffered from some copywriting traumas. The basic diagnosis was a lack of synergy within the copy, ineffective use of testimonials, a lack of focus on the target customer’s buying process, and the inability of the current copy to support the search engine goals of AEwebworks.