Keep On Keeping On
"Most of the important things in the world have been accomplished by people who have kept on trying when there…
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Tag: copywriting
Web Copywriting Lessons From Direct Marketing
Would you send a million letters costing tens of thousands to print and mail, in a direct marketing campaign, without…
Increase Your Web Sales With Better Site Readability
If the language used on your web site is over the head of the average eighth grader, you're probably losing…
The World’s Greatest Sales Letter
It all started innocently enough. One day I got one of those marketing letters in my email box. You know,…
Opening Gambits For Direct Mailings
Think of getting people to respond to direct mail as a chess match. If you don't apply the opening gambit…
Don’t Write Like You Think…Write Like You Talk
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background,…
How To Write A High-Profit Autoresponder Series
It's the truth! A strong autoresponder series can instantly double the conversion rate of your existing sales letter!
GOT MEME? How to Attract Your Clients’ and Customers’ Attention
No "meme" isn't a typo and Got Milk, the more commonly know phrase, is actually a marketing meme. If you've…
Words That Attract Your Clients
Why the Right Words Can Make or Break Your Business Imagine you drop a business card at a networking event.…
Create a Catchy Slogan to Attract Clients
Are you complaining that you don't have enough clients? Depending on what you have to sell, prospects are all around…
