Internet Marketer Diagnosis
Thank you for stepping into my office. Let's see. You're at your computer now and probably have been for the…
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Tag: copywriting
Four Strategies for Persuasive Writing
Most folk don't enjoy having to write proposals, memos, reports and the dozen other things that seem to get in…
Words Come Before Looks in Web Design
Advertising agencies tend to design awful websites because they are obsessed with getting attention. When people come to your website,…
You Really Can Make Money With Your Words
Sometimes when I am communicating with other webmasters and I bring up the subject of writing articles, I often get…
Does Your Submit Button Say Submit?
I've gotten 50 to 100 percent higher click through and response rates simply by changing the wording on my submit…
Advertisers! Sharpen Your 5 Line Ad Skills
You've heard it before, don't write your classified ads to sell your products. Write them to draw your potential customers…
Advertising Success With A Personal Touch
I have recently been testing a couple of new ad campaigns. I was pretty convinced that I had good headlines,…
The Internet Two-Step – Dancing All The Way To The Bank
To an Oklahoma country boy, the two-step is a dance of love. But to a direct marketer, whether on the…
Create Content That Drives Action
UIE: In your book, "Content Critical" you describe the web as a medium for publishing content and recommend that designers…
8 Simple Rules for Web Writing
Writing for the web is different than writing for print. People read differently on the web.
