Known as the web’s Usability Czar, Jakob Nielsen is one of the Internet’s most respected consultants, authors and commentators.
Search Revenues & Conversions Nearly Triple After Thanksgiving
A note in the MediaPost column discusses the recent rise in revenue for marketers advertising in search engines …
Click Rates and Conversions Up for Black Friday
DoubleClick announced the Black Friday Weekend Online Shopping Behavior Study, as part of the four-part DoubleClick Holiday 2004 Shopping Report series.
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about pay-per-click search engines, “traffic volume” is always a hot topic. Over the last year or so, Google Adwords has emerged as the pay-per-click (PPC) search engine most enamored for driving “traffic volume”.
Impact on Conversions from Paid Search Listing
In search of the tools to make strategic decisions about paid search advertising, Atlas DMT, a digital marketing technology provider and an operating unit of aQuantive, released research demonstrating the rank of a paid search listing and its impact on conversions.
Testing and Tracking to Improve Your Conversions
Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.
How to Weigh Smoke: Measuring Online to Offline Conversions
Legend has it that Sir Walter Raleigh once bet Queen Elizabeth I that he could measure the weight of smoke. To win the bet, Raleigh placed a piece of tobacco on one end of a balancing scale. He then filled his pipe with an equal amount, smoked it, and carefully tapped the ash onto the other end of the scale. The difference in weight, he said, was the weight of the smoke.
An Almost Foolproof Way Of Increasing Your Sales Conversions By Up to 800%
Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact … they’re wasting thousands of dollars in sales opportunities.
An Almost Foolproof Way Of Increasing Your CONVERSIONS By Up to 800%
Statistics show that 80% of people purchase after the 5th contact yet 90% of sales people give up after the 2nd contact … they’re wasting thousands of dollars in sales opportunities.
Tracking Single Page Conversions
For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time.