There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.
Harvard Professor Claims Google Conversions Inflated
Benjamin Edelman, assistant professor at Harvard Business School, claims Google and partners are inflating PPC conversion rates and increasing advertiser cost via four specific channels, including Google’s own Chrome browser.
Google makes money by charging advertisers every time a user clicks on a Google advertisement, but in the instances described and documented by Edelman, he makes it appear Google and partners are colluding to intercept traffic to websites that would be navigated directly (and for free) rather than by searching.
Writing For Conversions – Testing New Content
Our exploration of utilizing content to increase conversion rates began with analyzing statistics to uncover opportunities for improvement, followed by how to create and implement good content to compel visitors to take action. The natural next step is testing.
How To Create Good Copywriting For Conversions: Creating the Copy
In Part 1 of our series on Creating Good Copywriting For Conversions, we covered using stats and analytics to research and guide your efforts. In Part 2 we break down steps you can follow to help you develop a personal procedure to create effective copywriting.
Google Tips for More Conversions
Boost your online conversions with top tips from Google! From mobile optimization to A/B testing, learn effective strategies today.
How To Create Good Copywriting For Conversions
In the next three articles in our series on Using Copywriting for Better SEO and Marketing we will look at how content increases conversions. Each article will focus on a different aspect of improving conversion: stats, content creation, and testing new content. This first article covers the basics of stats and analytics.
7 Ways to Get More Conversions Out of Google Site Search
The future of search engine optimization is uncertain right now. Google is experimenting with personalization, and the need for quality, engaging, and usable content is becoming more important than ever. One part of a site’s usability is the ease with which a user can find desired content. A common way to make this easier, is site search, which Google itself happily provides.
How to Use Video to Improve Google Ranking & Conversions
Online video is consuming the web as we know it whether you like it or not. Some prefer text content over video in most cases, and that’s ok too. I don’t think text is going anywhere, but demand for video is on the rise from both consumers, and businesses looking to stay on top of their marketing. Just like not all text is great, not all video is great, but when done well, I think you will find that it offers plenty of reward. Content and Reputation
Getting More Conversions While Branding for Google Checkout
Back in October, when Google offered some tips for the then-upcoming holiday season, they suggested using Google Checkout badges in your AdWords ads. They said that ads that do this have a 10% higher clickthrough rate than those that don’t.
Tips for Using Google to Get Holiday Clicks & Conversions
We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.