Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.
SES: The Almighty Conversion
If you run an e-commerce site, you want visitors to become buyers. Panelists at SES San Jose suggested making those visitors feel secure while you make your call to action.
Yahoo’s Conversion Tips
Yahoo’s Search marketing blog has 9 tips compiled by the team on how to improve conversion rates while also optimizing landing pages.
Best ways to optimize your landing pages:
Conversion Improvement Resources
While looking for information on PPC management, I’ve found an interesting number of resources about improving conversions.
While many of these are focused on the PPC market, the organic SEO’s like myself ignore these at our peril.
Constant Communication = Higher Sale Conversion
Constant communication with current customers is the gold mine that many companies do not take advantage of. They do their sale and move on to find new customers. No … I will not stress on how important and easy it is to sell to your current customers compared to new ones, …. I guess I just did.
Anyway… let’s move on.
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets.
You’ll be surprised how much effect your ad copy has on your conversion rate.
The “?” and Website Conversion
When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?
Wrong my friend, wrong!
Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.
Driving Conversion in B2B SEO
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.
Why 100 Percent Conversion is a Very Bad Thing
Even within my own company, opinions vary dramatically about how useful web reporting (as opposed to analysis) actually is.
Measuring Conversion Rate
I recently read Avinash Kaushik’s post Excellent Analytics Tip #8: Measure the Real Conversion Rate & “Opportunity Pie”. I like the approach in general but I have a differing view on point #1 and point # 3 in this article. In my opinion almost every real visitor who lands on your site provides an opportunity for conversion.