A Forrester report released yesterday kicked off once again the debate over paying bloggers to write about products and companies. Blogging purists, new media marketing experts, and Google’s Matt Cutts have all weighed in, indicating this is hardly a debate that will soon be put to rest.
Targeting Conversations, Not The Whole Web
Rob Crumpler, CEO of online advertising company BuzzLogic, says there’s a strong correlation between campaign effectiveness and blog quality. But quality doesn’t necessarily mean popularity; more likely it has to do with the strength of a blogger’s influence.
Teens Use IMs To Avoid Awkward Conversations
A new Associated Press-AOL Instant Messaging Trends Survey released today finds that forty-three percent of teen IM users have used instant messaging to say something they would not say to someone in person.
Brands are Conversations
Ok, it’s been a while since I’ve disagreed with CNET’s Elinor Mills–something that rarely happens, as she’s a fantastic journalist–but here goes.
Embeddable Forums for Global Conversations
What if the comments section in important blogs or popular discussion forums were portable and accessible from various sites and blogs across the Web, but still synchronized the conversation so that everyone could participate in one global discussion?
Receptive Minds & Great Conversations
One of the neatest things about speaking at conferences on topics you’re passionate about is connecting with like-minded people. And one of the best things is meeting those who are yet to be wholly convinced but are willing to engage in discussion. That means you have to work quite hard to present some persuasive arguments for your point of view.
Second Life Customer Conversations
About a month ago a friend said the following before a hockey game (yeah – our team has very geeky locker room talk):
“Is IBM not making enough money these days? I hear they’re providing services for some online world”
Free Teleseminar: Conversations With Experts
Conversations with Experts: How to Build Your Business On and Off-line.
Naked Conversations Is a Cracking Read
Earlier in the week, I received a copy of the galley proofs of Naked Conversations, the business blogging book by Shel Israel and Robert Scoble, due to hit the bookstore shelves next January.
Following On-Line Conversations is Hard Work!
“Markets are conversations” That phrase comes from the Cluetrain Manifesto and appears frequently in blog postings and comments.