Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog. He is arguably the most prominent and influential blogger in the PR profession either side of the Atlantic.
An Open Conversation with Robert Scoble, Microsoft Geek Blogger
Yesterday, Shel and I interviewed Robert Scoble, the Scobleizer, in the March 7 edition of The Hobson & Holtz Report.
Tracking Links Important To Our Conversation
Blog Herald asks “Is tracking links dead?”. I hope not. I have wished for better tools to track conversation before, but we’re still stuck with Technorati, Feedster or PubSub.
Conversation With Robin Hopper Of iUpload
I honestly can’t remember if it was Tuesday or Wednesday of this week but I had a great conversation with Robin Hopper, the CEO of iUpload.
Business Risks With Blogging: A Conversation
How much can you say in your corporate blog … A reader contacted me to get my view on this question.
Superbowl Advertising Is The Hot Conversation
So the Superbowl happened yesterday. In scanning my RSS feeds this morning, I see that sporting event has …
Marketing Conversations, and Conversation Stoppers
Where many marketing conversations get off-track are the ones you have with yourself, before you even pick up the phone or initiate the handshake. As independent professionals, usually at the helm of solo businesses, we sometimes find ourselves facing daunting internal obstacles as we try to begin our day’s marketing activity. With no one in our office-of-one to help with a confidence booster, an important resource to have in our self-management toolbox is a means of submitting the negative self-talk for an internal Second Opinion.
7 Quick And Easy Tips To Rescue A Sinking Conversation
When a conversation is not working out there is the potential for massive frustration or a breakthrough depending on how you look at it.
Five Leadership Conversation Principles
Managers are hired for their technical skills and experience but fired due to a lack of leadership ability. Most do not know that leadership is an interactive conversation that pulls people toward becoming comfortable with the language of personal responsibility and commitment.
How to Write Content That Matters, a conversation with Sean D’Souza
A master of metaphor, Sean D’Souza writes articles that astound readers. He gives readers what they want, and then some.
You might think writing articles as powerful as D’Souza’s would require epic talent, but in fact, D’Souza says, it all starts with a headline.