PodZinger has announced the results of its proprietary research into consumer behavior and online video advertising viewing preferences. The research reveals that not only will viewers tolerate advertisements that appear during their search for online audio and video content, they willingly accept that short ads come with the territory.
Banner Ad Success and Contextual Improvement
Seth Godin gives us an anecdote from Usama Fayyad of Yahoo about a study that showed that contextual text ads saw a 249% increase click-through rate increase after a corresponding banner campaign was run.
Contextual Advertising Trying a Bit Too Hard
As I’ve been telling friends and family, I’m working on a new book. A very easy one to write, it will be, as the content is entirely user-generated.
Flickr to Get Contextual Nikon Banner Ads
Nikon has struck a deal with Flickr to place Nikon branding on the site, including small logos next to photos that were taken with their cameras.
Google Adds Demographic Targeting to its Contextual Ad Network
Many marketers will likely find Google’s new demographic features interesting and useful. The big question is: when will Google add such capabilities to Search campaigns?
Amazon Enters Contextual Ad Market
Amazon has started a beta test where it places contextual ads on third-party published sites, similar to those delivered by Yahoo or Google in their networks.
Dealing With Contextual Advertising
The rise of online advertising available from the search engines parallels their rise; at SES Chicago, speakers from Yahoo, Google, and other firms discussed the world of contextual and non-search ads.
MSN Keywords: Contextual Ad Profits
Microsoft will reportedly begin a test of its ad placement service in the US at MSN Search.
The Good, Bad and Ugly of Contextual Advertising
There is a good look at the Pros and Cons of Contextual Advertising over at Online Journalism Review today. Here’s a couple of snippets.
Using Contextual Marketing To Increase Sales
Mention Search Engine Marketing (SEM) and two words come to mind – Volume and Exposure. Something every business needs to create a steady stream of income.