OK, the marketing community clearly needs to revisit a few rules of engagement or risk completely alienating consumers. We’re paid to be creative. Sometimes this is simply limited to an ad or a pitch…sometimes it involves the delivery of the ad or pitch. Guerilla marketing for example focuses on new methods of message delivery in a crowded/competitive environment.
Talking To Consumers + Blog Mining
Does talking to consumers plus blog content mining equal a new effective way to conduct market research … I think so …
Leveraging your Holiday Sales Volumes and Getting your Business in the Consumers Minds
As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year.
Raise the Banner. Consumers Rule!
The evidence of a consumer backlash to established online marketing tactics is mounting right before our eyes.
Consumers Beware – The Profits Are In The Fine Print
“Fees From Riskiest Card Holders Fuel Profits – Late Payers and Big Borrowers Are Becoming Cash Cows as Rates Balloon” … the headlines read in a recent article featured on America Online from the Wall Street Journal’s Mitchell Pacelle. The article outlined how banks are squeezing more revenue from consumers and more often from the ones who can least afford it.
Lessons in Creating a Productive Dialog with Consumers
*This is an independent examination of the idiotic promotion practices of some marketers. Pepsi and Coke are not sponsors or co-sponsors of this examination. Pepsi is a registered trademark of Pepsi Corporation. Coke is a registered trademark of Coca Cola Corporation
Consumers – Fight Back With FTC’s Do Not Call Registry
The Federal Trade Commission has rolled out it’s National Do Not Call Registry and the registration site already has over 700,000 registrants. This is great news for consumers who have grown tired of annoying sales calls by pesky telemarketers.
Consumers Can Fight Back With FTC Do Not Call Registry
The Federal Trade Commission has announced that it will roll out it’s National Do Not Call Registry beginning July 1, 2003. This is great news for consumers who have grown tired of annoying sales calls by pesky telemarketers.