Marketers are becoming more willing to explore non-traditional advertising methods including word-of-mouth in order to capitalize on ROI. A new report from Bigresearch, “Simultaneous Media Study” examines the issue.
Consumers Downloading More Films
Americans romance with Hollywood is slowly moving from the silver screen to the small screen. As the movie industry gains ground through Internet distribution a new study finds consumers becoming more comfortable with downloading films.
Online Consumers Less Concerned About Privacy
Privacy, security and how much information consumers are willing to share with online businesses are becoming less of an issue. Consumers are seemingly becoming more comfortable with information they provide to online retailers in exchange for improved service and personalization.
Online Consumers Rocking The Music Business
Digital online music is nothing new. Once thought by the music industry to be the enemy it is now proving to be a profitable ally as digital download sales continue to increase. Over the past three years digital music sales have steadily risen according to Nielsen SoundScan.
Consumers Submit To Yahoo Local
Yahoo turns to its continued growth in social media to help fill its business listings in Yahoo Local with more relevant and timely information about local companies.
Content-creating Consumers and Big Success Stories
Younger, participation-minded consumers will eventually dominate all of the online space, says trendwatching.
Ecommerce: What Do Consumers Need?
“My first rule of consumerism is never to buy anything you can’t make your children carry.” – Bill Bryson
Why Educated Consumers Are Better Customers
Educated Consumers. Not too long ago, a colleague asked me why we invest so heavily in consumer education.
Supreme Court Approves Wine Shipping Directly From Wineries to Consumers
Wine shipment directly from wineries to consumers has won approval from the United States Supreme Court. The Court deemed laws banning such shipments discriminatory and unconstitutional.
FTC, National Consumers League, and Microsoft Warn of Phishing
The U.S. Federal Trade Commission (FTC), National Consumers League and Microsoft urged consumers to beware of phishing schemes aimed at stealing their identities.