Web 2.0 is an honor system where everyone expects the crowd to be noble and then becomes angry at the reality of honor systems. Anonymity is a ski mask for drive-by commentators. Though a rude blog comment is often nothing more than cursing behind the windshield, when the road-raged driver becomes a crusader outside your storefront, it’s serious.
YouTube & Consumer-Generated News
According to a Guardian story (reg. req.), MySpace just took second place (vs. SecondLife) to YouTube in terms of traffic.
Consumer Mailings – Direct way to Keep in Touch with Customers
One of the best ways to remind your customer about you and what you do for them is to keep them on a consumer mailing list.
Google Signs On to Consumer Privacy Petition
Google announced today that the company has signed on to a lobbying effort calling for federal consumer privacy legislation. The Mountain View, Ca. based company joins up with other technology and economic powerhouses like Microsoft, Intel, Eli Lilly, and eBay.
Advertisers Embrace Consumer-Generated Videos
How do you create TV ads targeted to cynical 18- to 34-year-olds who have tuned out normal commercials?
Driving Consumer Confidence in Self-Service
We all know the frustration of poorly designed automated systems. You email customer service only to receive an automated response that doesn’t answer your question.
No Consumer Vista Seen For 2006
While business users will have Microsoft’s new Vista operating system available in November 2006, the company will miss this year’s lucrative holiday shopping season as its consumer version of Vista has slipped to January 2007.
PR in the Age of Consumer Control
Google. The effusive praise this deceptively low-key search engine elicits is maddening. I used to mock Google. Now I seemingly won’t go to the john without it.
Blogs, Consumer Generated Media and Buzz
One of the areas of online marketing and PR that continues to gain interest is buzz marketing through blogs and similar consumer generated media.
Long Tail: Boon for Consumer, Bust for Producer?
The Long Tail theory believes that the Web marks the end of the blockbuster era and rise of the niche. Perhaps true. But there may be some significant unexpected consequences.