E-readers such as Amazon’s Kindle have sparked interest among consumers but have not yet reached mainstream adoption, according to a new report from the NPD Group.
Some 37 percent of consumers expressed interest in purchasing an e-reader, but more than 40 percent said they were "somewhat uninterested" or "not interested at all." When asked why, nearly 70 percent said it’s because they prefer the feel of an actual book.
Wikipedia Founder Talks Consumer-Generated Content for Branding
Murdok recently spoke with Jimmy Wales, Founder of Wikipedia for a few minutes, and discussed the past, present, and future of user-generated content as a marketing medium, not to mention several other topics. What kinds of brands do you think work the best for marketing with consumer-generated content? Share your thoughts with us.
Jimmy Wales Talks Consumer-Generated Content At ad:tech
ad:tech San Francisco kicked off today, and Wikipedia founder Jimmy Wales was present to give the opening keynote presentation. His speech was called "Wikipedia, Wikia, and the Future of Consumer Generated Content," and it nicely complemented an introduction by Drew Ianni on the state of the overall industry.
Yelp Controversy Highlights Trouble With Consumer Reviews
This consumer review thing may need to be rethought. Like just about everything else that came out of the Web 2.0 movement, customer reviews of businesses are huge targets for abuse.
Consumer Reports Buys Gawker’s Consumerist
Consumer Reports publisher Consumers Union has acquired Consumerist.com from Nick Denton’s Gawker Media. Consumerist.com will operate independently of Consumer Reports publications, and will reside under a new non-profit entity called Consumer Media LLC.
Marketing Consumer Packaged Goods Online
A little over a year ago, research showed that 44% of traffic to consumer packaged goods (CPG) sites came from search. These days, searchers are getting even more specific when searching for these kinds of items. Sally Falkow looked at the phenomenon last year, referring to research from comScore, Procter & Gamble, Yahoo, and SEMPO. Highlights she pointed out about the motivation of searchers were:
comScore’s US Consumer Activity Analysis
comScore, Inc. (NASDAQ: SCOR), today released its monthly analysis of U.S. consumer activity at top online properties for December 2007 from the comScore Media Metrix service.Yahoo!
YSM Webinar: 2007 Holiday Consumer Overview…
Our friends from Yahoo! just let us know Pato Spagnoletto, Senior Director of Marketing at Yahoo! Search Marketing, will be hosting a webinar on Wednesday, November 14. Called "2007 Holiday Consumer Overview and Search Best Practices," many subjects from best practices, to the impact of combining search and display, to 2006 holiday results/consumer trends will be discussed.
Pharmaceutical Consumer Marketers, Online Innovations
Manhattan Research, a healthcare marketing services company, has revealed the latest findings from their Cybercitizen(R) Health v7.0.
SEO Affects Consumer Packaged Goods Sales
44% of traffic to consumer packaged-goods sites comes from search, according to new joint research from comScore, Procter & Gamble, Yahoo and SEMPO. And these buyers spent 20 percent more in the month following their search activity, reveals the study.