Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to an independent audit of their outmoded panel-based Internet measurements.
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any other element that could possibly be tracked. These metrics, however, have proven to be inconsistent at best as the way websites, especially social media sites, are developed, implemented and consumed has evolved.
ComScore To Introduce New Metrics In 2007
In an effort to further improve the accuracy of measuring the rankings of the busiest websites comScore has announced they are planning on unveiling a new set of metrics for 2007. They believe that the number of page views does not reflect how much a site is used or valued by users.
ComScore Measuring Mobile Web Usage
The announcement of the launch of MobileWeb Metrix from comScore and telecom consumer research firm Telephia revealed a few websites, like Gmail, reach more people through mobile handsets than via PCs.
ComScore: Google Leads Again In Search
The numbers reported for US search engine market share remained mostly unchanged from September to October 2006, with Americans doing 6.8 billion searches during the month.
Yahoo, comScore Study Car Research
As a self-proclaimed “car guy,” I do a fair amount of automotive research on the Web. A new study from Yahoo and comScore has shown that a lot of other people do the same. It remains somewhat unclear how many are “just looking,” however, and how many are doing actual car shopping.
Everybody Does the Blogosphere: comScore Blog Scores
Who blogs? Apparently a lot of people according to the new study released by comScore networks. Who reads those blogs? Even more people and the demographics involved are highly sought after by marketers of all levels. With over 50 million U.S. Internet users visiting the blogosphere, that’s a lot of market to aim for.
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the study was sponsored by Overture and Google, the report was very favorable towards sponsored search, often at the expense of organic search.