comScore has released its monthly look at U.S. consumer activity at popular online sites for September 2007.
comScore’s New Marketer Service
Even as its Media Rating Council audit goes forward, comScore announces their newest service: comScore Marketer.
Compete, ComScore Show Off Analytics Services
Compete.com has moved its Search Analytics out of private beta into a ‘pay as you go’ model, while ComScore introduced its Ad Metrix Publisher for advertisments.
comScore qSearch 2.0 Launches in Japan
comScore, the company that measures the digital world, has launched qSearch 2.0 in Japan. qSearch 2.0 is a product that offers the first worldwide, panoramic view of online search activity. qSearch 2.0 provides a granular, in-depth analysis of the search universe worldwide.
comScore Upgrades Search Measurement
comScore, a company that “measures the digital world”, has upgraded the way they define searches.
ComScore qScore Tallies Well For Google
Search sites measured by comScore under their new qScore 2.0 methodology will benefit from the hosted and affiliated search traffic they send back to the main search engine. It’s a scenario that offers Google a heaping helping of share by comScore’s reckoning.
comScore Releases Top Sites For July
comScore Media Metrix released today it’s monthly look at U.S. consumer online activity at popular online sites for the month of July.
comScore Examines Video-Sharing Sites
comScore Video Metrix has released a study that looks at six video sharing sites that did not make comScore’s ranking of the top 10 U.S. video properties for the month of April.
More on the Great comScore Debate
I’ve gotten several comments on my comScore post – and because the issue is so topical I wanted to post directly about my thoughts regarding them.
comScore – The Great Debate
By now, nearly everyone in the web analytics community is abuzz over the recent release by comScore of a study on cookie deletion rates. comScore tracked a specific web site (advertised as a portal) and one 3rd Party Ad Serving network against a panel of 400,000 users. During the study, comScore measured how often the 1st Party cookies (issued by the portal) and the 3rd Party cookies (issued by an Ad Serving Network) were deleted and replaced. The results can fairly be described as startling in several respects.