comScore, Nielsen/NetRatings Respond to IAB’s Letter
Last week, the Interactive Advertising Bureau CEO Randal Rothenberg challenged comScore and Nielsen//NetRatings to increase their transparency and submit to…
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Tag: comScore
ComScore & New Social Media Metrics
Statistical data has been the driving force in determining audience size, time on site, ad clicks, page views and any…
ComScore To Introduce New Metrics In 2007
In an effort to further improve the accuracy of measuring the rankings of the busiest websites comScore has announced they…
ComScore Measuring Mobile Web Usage
The announcement of the launch of MobileWeb Metrix from comScore and telecom consumer research firm Telephia revealed a few websites,…
ComScore: Google Leads Again In Search
The numbers reported for US search engine market share remained mostly unchanged from September to October 2006, with Americans doing…
Yahoo, comScore Study Car Research
As a self-proclaimed "car guy," I do a fair amount of automotive research on the Web. A new study from…
Everybody Does the Blogosphere: comScore Blog Scores
Who blogs? Apparently a lot of people according to the new study released by comScore networks. Who reads those blogs?…
Study on Search Engine Impact on Buying Process
comScore Networks released the findings of a study revealing the impact of search engine usage on the online and offline…
Canada Ripe For Search Engine Ad Targeting
A study by comScore found that Canadians web users performed many more searches than their American counterparts. According to comScore's…
Defending Organic Search: The Other Side of the Comscore IAB Study
IAB and ComScore recently released the first major study on the effectiveness of sponsored search advertising. Not surprisingly, considering the…
