Get Clients to Choose You Again and Again
Did you know that 95% of small sized businesses fail because their owners don't pay enough attention to sales copy?…
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Tag: Competitive Advantage
3 Ways To Beat Your Competition
You will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here…
‘How to use Copywriting to Leapfrog Your Competition Online’
Perhaps you've seen this quote:
How to Steal What Works & Use It For An Unfair Advantage
One of the greatest ideas I've learned to help me with marketing is to create a 'swipe file.' This is…
Using a USP to Quickly Connect With Prospects
The acronym USP (Unique Selling Proposition) was created by Rosser Reeves, marketing expert in the 1960's. Over time, his concept…
Leveraging Talent
In today's increasingly complex business world, companies are seeking ways to make sure they have the talent they will need…
8 Ways To Generate New Ideas
The only purpose of a business is to bring in a customer; and there are really only two ways to…
Find Your Unique Buying Advantage And Watch Your Profits Grow
Clear positioning is critical for any product or service, whether new or existing. Without clear positioning it is hard to…
If You Can’t Beat Them. . . Join Them!
What do Internet marketers Rick Beneteau, Jim Daniels, and Marlon Sanders, and Mark Enlow have in common? They have all…
Preparation Is Your Key To Success
"The best preparation for tomorrow is the proper use of today." In essence, everything in life can be compared to…
