How Should You Test Your Marketing Strategy?
In many business settings, strategy is a word that has cachet. It seems to have a little less today, with…
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Tag: Competitive Advantage
30-Second Tip That Can Triple Your Profits
Everyone from pizza chains to video stores have used the principals of positioning to explode their business. And now, you…
Magnify Your Profits
Why is great marketing so important? Because when done well, it can magnify your income and profits dramatically! Wouldn't you…
The Truth About Joint Ventures: How to Eliminate Your Competition By Making Money From Them
I'm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing...
Do You Have the Competitive Advantage to Succeed in Todays Job Market?
Remember the good old days when recruiters contacted you about job leads and answering ads drew enough interviews to keep…
Don’t be the Best Be the First!
An Article Inspired By The "Law Of Leadership" From My Two Favorite Marketing Mentors, Jack Trout and Al Ries.
The Undeniable Value Of Differentiation
With all the people offering products and services online, what sets yours apart from the crowd? You can't argue this,…
Develop a Website that Stands out from the Crowd
Attract your audience with a benefit that is different from other web sites. What is your distinct advantage? What separates…
The Make-Break Point: Your USP
Your USP (Universal Selling Proposition) will make or break your business. Let me put this differently. With a great USP,…
Accelerated Proof
The happy 90's were all about speed. Speed is still important, but it has taken on a different meaning. Where…
