Using Your Controllable Advantages
Good news: You can beat your competition.
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Tag: Competitive Advantage
Why The USP Doesn’t Work Anymore & What To Do Instead
The USP (Unique Selling Proposition) is based on the assumption that if you can't be better than the competition then…
Make Sure You Get The Customer Perspective
Businesses that fail, often forget to seek out the customer perspective. I have talked to some folks at businesses that…
Niche Marketing… What exactly is that?
Well, according to the dictionary, the word niche means "a suitable place or position"
Differentiate and Grow Rich: The Importance of a Strong USP
"With 50 other companies selling the same products and services, why should I do business with you rather than one…
Know Your Niche
It was a warm, quiet winter afternoon as I walked along the beach. At the headland there was a typical…
Are Search Engines Worth It
The "Number One" Question - the question that I (and probably every other Internet marketing expert on the planet) am…
Grow Your Business In An Economic Slowdown
Bad economic news does not have to be bad news for your small business. Your business can thrive and grow…
Starting with Traditional Tools for Real-time Applications
Have you heard about:
The High EQ, Low EQ Sales Quiz
In addition to my coaching, and my usual comings and goings this past couple of months, I've been in the…
