Tacoda Systems and aQuantive, Inc. have decided to throw their respective hats into the lucrative contextual ad industry. The difference that these companies offer is that they are behaviorally targeting their ads. In other words, the companies are directly targeting users, not just web pages.
How to Beat the Mutual Fund Companies at Their Own Game
You’d have had to be living on a desert island with no TV, newspaper or internet connection to have missed hearing about the great mutual fund scandal of 2003.
25 Ways to Find Companies to Buy
When you start your program to purchase your “ideal” company, you quickly realize that your ultimate success will depend on two primary skill sets: 1) Your ability to FIND viable companies that are for sale, and 2) Your ability to effectively qualify the potential acquisition investment once found.
Companies Must Redefine Their Sales Force
Consumers’ buying habits are changing. Technology and the ability to gather information in a nanosecond have created a level playing-field. Today’s consumer is a much more informed consumer and a much more demanding one. He and she are tired of feeling like they have been “ripped off”. They’re less likely to be fooled by slick advertising campaigns that make unsubstantiated claims about the prowess of a product. Consumers are demanding that their needs be meet. To be responsive, sales people need to adopt a more consultive sales approach.
Shocking Facts – What Debt Settlement Companies Don’t Tell You
If you’re thinking about using a debt consolidation or debt settlement service to help you get out of debt faster and save money on your monthly payments, make sure you do your homework before choosing a company. There are definitely shams and scams out there.
Assessing the People Factor: Do We Really Know What’s Going on in Our Companies?
Boards and C’ level executives are accountable for policies, people, and practices within their organizations. But how can they take responsibility for people, systems, and initiatives that are managed by people several reporting levels down – who may not, themselves, know what’s going on?
How Small Companies Can Survive on the Publicity Island
So you’re not the industry leader. Maybe you don’t have a whiz-bang product and your CEO (alas) is not charismatic. Does the media basically ignore you? Are you a “survivor” or have you been voted off the publicity island?
Tech Companies: How to Hire A Lawyer
So you’re starting or currently running a technology company! It’s a well-known fact that most small companies with limited budgets and multiple demands simply don’t think about hiring a lawyer until a problem develops. How and when does a startup or young tech company decide to choose a legal representative? Procrastinating or going cheap on this decision can cost your company dearly later on.
A New Pricing Structure for SEO Companies . . .Paid Performance Part 3
Barry Lloyd, one of the top SEO’s in the UK and the CEO of Microchannel Technologies Ltd., which provides SEO/SEM services through their MakeMeTop brand (http://www.makemetop.co.uk), continues with the following questions.
Do You Make Wallets Fly Open? Customer Companies Do.
A lot of marketers tend to forget the fact that we’re in the customer business. I’m re-reading Robert Allen’s bestseller “Multiple Streams of Internet Income” right now and he makes this point very blatantly: