My first impression of the Crawford House Collectibles website was of a boring homepage. If I were in the market to buy collectibles, I would probably back out of the site and look elsewhere.
Crawford House Collectibles – Choose Link Color Carefully
Overall, the site design is unpleasant to the eyes. The background is nice, and not too distracting, but is quickly overshadowed by the use of red and blue on top of it. This is a bad choice of color schemes. Look away from the site, and then look back, and see how long it takes your eyes to focus on the red print. Blue is historically a link color, and can be a distraction when used in the manner that this site uses it. I pick on reds and blues, because my company uses that color scheme, and wanted the intranet to be like this too, so I had a heck of a time making it work together. (See screenshot of my corporate intranet’s self help section which is all data driven using an SQL backend, your comments back are always welcome. You will notice the manner by which white space is used to separate the reds and blues).
Crawford House Collectibles – Is It In Stock?
Ouch. Where do I start…
1. Home page – ugly. The “Control Panel” uses a “techie” style that is so out of keeping with the product line its almost funny (but it ain’t!). Meanwhile the text is strictly html 101. The mottled background is both distracting and unappealing. A total disaster. No images. No specials. Nothing that would make me want to go another click further.
Crawford House Collectibles – Make It Memorable
Here are a few tips to make the site in question less forgettable :
Crawford House Collectibles – Sample Redesigns
I have included two of my own redesigns of Crawford House Collectibles in my review.
http://jetstream-technologies.com/crawford.html and http://jetstream-technologies.com/crawtest.html
Crawford House Collectibles – More Information, Please
My name is Randy Justason and I have been involved in the online marketing business for only a short while, therefore you may view the following review in light of that.
Crawford House Collectibles – Design Problems
When Crawford House Collectibles noted they needed some help in developing their web site they were being very honest with the rest of us. There is nothing on this web site that would entice me to go beyond the Home Page.
Crawford House Collectibles – Remember Your Customer
For me, the key to revising this site is to look at each element and say: does it help or hinder the customer?
Crawford House Collectibles – Short Comments
Some readers don’t send in a lengthy review, but all comments are worth a mention! Here are a few of the short ones.
Crawford House Collectibles Review – Appearance is Important
There are 2 main kinds of websites. One is a sales site and the other is an information site. The key to selling products online is knowing that a good portion of your visitors are not coming to buy stuff but rather coming to get information. So by providing them information for free and linking it with your products, you will probably see a better bottom line.