Almost a year ago, I went on (at length) about how there was more to online marketing than that final deal-closing click-through. I (loftily and windily) talked of being there for the consumer’s journey and looking to understand how a customer arrived at that final decision.
Middle America clicks on ads
As Danah Boyd hypothesizes on who the ad clicking audience might be, online entrepreneurs should consider this alternative to the pay per click treadmill upon which they walk.
NYT Rings Up Lawyer Google Ad Clicks
An interesting consequence of one reporter’s search for more information on the most costly keywords in Google AdWords ended up costing those advertisers a little money.
Accidental Clicks Not Always Fatal
Inadvertently hitting an AdSense ad with a mouse click doesn’t mean the end of the world for a site publisher.
Yahoo Admits Problem Clicks Reach 15%
Now that Yahoo CEO Terry Semel has gushed we expect to see “some very exciting numbers” in Q1 from Yahoo, in part due to the launch of Panama, the company has decided it’s time to tackle click fraud head-on.
Yahoo has today announced the promotion of Reggie Davis to a new position within the company – vice president of marketplace quality. Basically, his role will be to reduce the amount of click fraud on the Yahoo search network and improve relations with advertisers, or what CNET is calling a “click fraud czar.”
Along with the move comes details from Yahoo on the “discard rate” – similar to Google’s “invalid clicks” – it sees on the Yahoo Search Marketing platform.
Yahoo Acknowledges Illicit Clicks Exist
The company has made its first ever disclosure on the clicks it discards, numbering between 12 and 15 percent of the ones it receives as either "invalid or of inferior quality.
Google’s New Initiative: Clicks for Charity
Google launches “Clicks for Charity,” turning user searches into donations for charities. Learn how every click contributes to a good cause.
Live Search Clicks For The Cause
Using Microsoft’s ‘Click for the Cause’ Live Search site will help generate donations to NineMillion.org, the United Nations’ child refugee organization.
IAB, Google, Yahoo Defining Clicks
The Interactive Advertising Bureau and Google, Yahoo, Microsoft, Ask.com, and others have established a working group to define a standard for clicks, in an effort to identify valid and invalid ones on search advertising.
Amazon.com Clicks Up Sales, Down On Profits
Lots of price cutting and lower shipping charges to consumers may have the online retailer ready to turn the corner.